Lion Project

Lion Project

5 Ways Corporate Volunteering Changes the Office Feel on Mondays

With social media and the internet, the world of business has changed. We now find it valuable to associate with businesses who seem to be socially minded and have a sense of what it means to be involved in the Denver community. Businesses have been searching for opportunities to work with the best non-profit organizations in order to produce this kind of mindset. We have a good idea how these opportunities to volunteer affect the public’s perception of a business, but are less keen on how it actually affects the volunteers IN the business. I have created a list of 5 things that change the feel of the office, by volunteering.

1. It Get’s All Shook Up!

When you have been working in the same office together with the same people for a period of time, things begin to settle into a routine. You grab that morning coffee when you get in. You catch up on those emails for the first couple of hours. You check in with your coworkers on the status of projects… it’s the status quo. Your employees need to get out of that rut! The opportunity to get out of the office and work with coworkers in a completely different environment helps relieve some of that stagnation. Your employees will find themselves working with people in a way that they may not have had the opportunity do before. This helps alleviate a lot of that “same old” feeling in the office and can build camaraderie beyond just another thing to talk about at the water cooler.

2. Creativity Energy Increases

In conjunction with shaking up the work environment, employees will find they have opportunity to take on some new roles. They may discover they are actually pretty good at painting. Or maybe they will find out that they have a knack with a table saw. Solving new problems requires new creative thinking. Opportunities to do something that is not only new to them, but may be a little intimidating, can help your team develop new skills and reveal new capacity for leadership.

volunteering has significant impact on company culture

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3. Cooperative Communication Improves

In the newness of a volunteer environment and the mixing of roles, your employees will find they will need to communicate much more effectively to complete new tasks. Discovering what needs to be done, developing a strategy, delegating tasks, finding the right tools, even learning someone’s name from another department, are all ways volunteering develops great communication. They HAVE to communicate properly on service projects for a task to get done in a timely and efficient manner. After all, efficiency in the workplace is the fuel of success!

4. Networking Leads to… Leads

Growing a small business is contingent upon meeting new people and forging new relationships. When your employees work on a philanthropic project they will get to rub shoulders with other business owners and workers on a level field. The people they meet may become the business clients of the future and they may become their business clients as well. The opportunity to meet a variety of businesses and people in those businesses can be a very valuable tool for future growth and relationships. We often find that after a service project, people will walk in the door with an unexpected customer lead on Monday morning.

5. Sense of Purpose Expands

It is easy to get lost in the drone of the work environment and forget why your employees are there doing what they are doing. Getting out into our Denver community and making a true and deep impact on other people’s lives with your company brings purpose to the work they do at the office. They get to see some of the fruits of their labor being put to use in a very tangible way. Giving a sense of purpose in the office is perhaps one of the most important elements volunteering can produce.

Corporate volunteering has a whole host of benefits on a personal level as well. Like reducing stress, making a difference, building confidence, and learning new skills. Being a volunteer can be one of the most rewarding things you and your business can be a part of.

If you are looking for a great opportunity to volunteer or get your business involved with social projects, get in touch with us. The Lion Project helps connect businesses with at least 4 non-profits per year to produce impactful service projects for each. We would love to be your next community partner!

– by Jeff Rood, Development Manager at The Lion Project

 

Improve Your Culture by Giving Back

Hear from some of our business partners on how volunteering is affecting their business:

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Testimonials from Lion Project on Vimeo.

2nd Annual “An Evening For The Silent Heroes” Recap

This has been an incredible 2015 for The Lion Project! We have seen a tangible change in our local non-profit community with the help of our business partners and donors! We want to thank everyone who has been a part of this successful year!

We recently had our annual event, An Evening For The Silent Heroes, where we had a tremendous amount of supporters come out to enjoy good food, drinks, community, and entertainment. Those in attendance previewed our next four non-profit partners we are working with to help fulfill a tangible need in 2016! They are:

Excelsior
Extended Hands of Hope
Open Door Ministries
Hope House

We look forward to the new year and working with these amazing non-profits!

Why Cause Marketing Matters

Today, more and more companies are making a conscious effort to invest in socially responsible practices that benefit the environment and society, cut costs, and increase brand awareness and profits. They are aware of the benefits to their brand’s reputation and goodwill, but they are also learning that consumers are becoming even more welcoming to the idea, even if they have to spend more at the checkout counter as a result.

Findings from a Nielsen survey of more than 28,000 online respondents from 56 countries around the world state that 66% of consumers say they prefer to buy products and services from companies that have implemented programs to give back to society. They also prefer to work for these companies (62%), and invest in these companies (59%). 46% of these consumers are socially conscious consumers, explaining that they are willing to pay extra for products and services from these socially responsible companies.

These numbers are growing not only in the US, but globally as well. According to a recent Nielsen global survey, consumer sentiment toward socially responsible companies is growing. In the year-and-a-half since Nielsen published its “Global, Socially Conscious Consumer” report, the percentage of global consumers willing to reward companies that give back to society grew by 5 percent—increasing from 45 percent to 50 percent.

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It is important for organizations to identify their markets and determine which sustainable practices they should pursue in order to maximize the effectiveness of cause marketing efforts. Some consumer markets are not as concerned with sustainable practices as others, so it pays to do the research. In the long run, cause marketing is clearly a smart business choice for any organization looking to make a positive impact on the environment, society, and their bottom line.

 

How to Effectively Market Your Non-Profit (for Little to No Money)

Here at The Lion Project, we know how difficult it can be to for non-profits to market themselves. But just like any other business, marketing is absolutely crucial for your non-profit to grow and raise support. We know that the marketing budget at your non-profit may be extremely slim or even non-existent, so we have created a list of inexpensive ways to grow your client base, amount of donors, and volunteer network so that your non-profit can continue to do what it does best: help others and improve the community.

 

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First, it is important to build relationships with your current supporters. We all know that it’s never a great idea to ask someone for money the first time you meet them, besides, there are plenty of other ways for them to support your organization than having to ask them for money. Ask them to get involved with your organization by volunteering or donating their skills or time in another way. Allowing them to invest some time in your organization can go a long way, especially through word-of-mouth marketing (aka, when they share your organization with their friends).

Use some of the best free marketing out there: social media. Set up a Facebook page and share updates and photos of your amazing organization and the latest happenings. Use a Twitter account to keep your supporters in the loop with 140-character news bites. Other notable social media tools include Instagram, LinkedIn, and Pinterest. Most importantly, it is important to engage your supporters at their level and share things that interest them and provide value.

Add blog posts to your website weekly, or even daily. You can write about upcoming events, interesting stories from or about your clients, and anything else that your supporters might find interesting or valuable. We have found that posting at least once a week during the hour of 8:00am or 8:00pm (when the most people are online) will allow your organization to gain some much-needed traction in the world wide web. If you are familiar with SEO (search-engine optimization), be sure to include relevant tags and important keywords that will allow others to find you more easily on the web.

Being primarily a video-production organization, we can easily (and confidently) say that videos are an amazingly effective way to market your business. Videos are able to tell a compelling story of emotion in ways that words or pictures cannot. Elicit the help of a professional video production company – you can always ask them to donate their services – and share the heart of your organization, an instructional video, or an event that you may have hosted recently. In our video-saturated culture, it is important to invest in a video production company that can produce high-quality material to set you apart from the crowd and allow your story to be heard.

 

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Attend trade shows, networking events, or conferences that align with your organization’s values. This is a great way to connect with other like-minded organizations and individuals and gather contact information. Be sure to bring a stack of business cards and make it a point to hand out as many as you can. Who knows? Some of these new contacts could turn into great partnering organizations or even become some of your biggest donors.

Any of these marketing techniques alone can produce some results, but these methods do not stand well alone. In order to market your organization most effectively, it is important that you use these techniques in tandem with one other in order to reach a wider audience. If you utilize these methods, your organization will soon be well on its way to expanding its reach and gaining new supporters.

How do you market your non-profit? Let us know in the comments below.

So You Have a New Video: What’s Next?

Here at The Lion Project, we love creating high-quality, professional videos that communicate amazing stories. We are here to help you create that video, but how do you promote it once you have it? We will take you through the process of ensuring that your new video performs at its best.

Creating a video is a great achievement, but it’s just the start. If you really want to profit from the effort you have made, there’s lots more to do. After all, all the marketing stats show that online video is watched by millions daily and you definitely want a piece of that action. Here are some suggestions to help you make the most of your new video.

Four steps to make the most of your new video:

1. Distribute it widely

2. Share it on social media

3. Repurpose creatively

4. Create something new

Read on to discover how to make the most of your new video.

READ MORE

 

Create Twitter Ads to Promote Your Videos In Three Easy Steps

Want to get more exposure for your latest video creation beyond your own following on Twitter? Then the best way to do it is using Twitter Advertising. Twitter now has targeting options that you can use for promoted tweets that can help you get your video out to your ideal audience. Here’s how to configure yours to get maximum video visibility. Why would you pay to promote videos on Twitter? Beyond simply providing more exposure for your new video, promoted tweets that contain media are also more eye-catching and prominent than an unpaid post. Check out this result when we search under the hashtag “diy”: This is a simple tweet without media content:

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This post shares a YouTube video:

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It’s clear that adding media to a tweet can take up more space in a Twitter feed and more easily grab someone’s attention, allowing you to create a higher conversion rate with your potential customers.

Now, we will show you how to create a promoted tweet. We break it down into three easy steps:

1. Create the tweet you want to promote

Write a 140-character tweet that encourages people to watch your video. (The link to the video is included in the 140-character count, so make it short and sweet).

2. Set  up your Promoted Tweets Campaign

Once you have decided what you want to post, it’s time to set up your campaign. To do this, go to your Twitter ads dashboard. You may need to start at the Start Advertising page. Next, you need to give your campaign a name, select your audience, select the tweet you want to promote, and set a budget for your campaign. For more details on this process, click here.

3. Measure the results

You should always be sure to analyze the results of a paid ad campaign to see if it was effective. You can measure your campaign results by using the analytics provided by Twitter or by visiting YouTube to see the source of traffic that the most views were coming from.

Have you tried promoting your tweets before? How did it go? Let us know in the comments section below.

Using Effective Video Marketing As Part Of Your Social Media Strategy

How do you engage your online audience? Becky Stafansky of viewbix.com explains that video marketing should be at the front and center of your social media marketing.

…unlike offline marketing, everything on the Internet ultimately links to everything else. So, there’s no reason to treat your various online marketing strategies as separate elements. Employ that fabled “big picture” thinking here: find ways to engage leads in one medium and inspire them to investigate you through other mediums as well.

And how does this apply to video marketing? Basically, effective video marketing cannot be solely about making videos. That’s just one step in the process. After that, you should be looking into ways to tie them into your other online marketing efforts, such as you social media strategies.

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Effective Marketing Using Social Media

1. Get a YouTube Channel

They’re free, they can be hotlinked or embedded directly on your website, and people can subscribe to you directly to see all your latest videos. Since YouTube supports direct integration with Facebook and Twitter, allowing visitors to immediately share your materials online. You can even cheat a little and “like” your own YouTube videos to instantly post them to your Facebook.

2. Keep it short and engaging

Generally speaking, you have less than ten seconds to engage a new viewer. You can’t wager on your viewers having the patience to stick with you through a preamble. You need to hit them over the head with a nice big WHAM moment as soon as they press ‘play’.

3. Don’t be afraid to use lots of links

Viewers should never wonder who you are or what your website is. You should have links to your main page at the top of the video description. You can even integrate pop-up messages within the video that help point them in the right direction, or just make a little joke on the side.

4. Make it interactive

There are a bunch of clickable video apps which can be embedded within your video, giving it interactive elements. Internet users are easily distracted and enticing them to click on things is a remarkably good way of holding their interest.

5. Vary your content

Don’t solely post videos of someone talking directly into the camera. On the Internet, a lack of variety is a kiss of death. Use animations. Hire a local comedian to do a routine for you. Create a “Choose Your Own Adventure” style series of YouTube games. Get creative, and keep people clicking!

Realistically Colorized Historical Photos Make the Past Seem Incredibly Alive (Repost)

The staff at The Lion Project came across this article and thought it was worth a share:

A new artistic trend has broken out around the world which changes our perception of history dramatically. Colorizing historic photographs from the late 1800′s and early 1900′s changes their appearance from something historic and different, into a scene from today. The colorful image of Albert Einstein sitting beside the water gives us an entire new perspective on the genius. He goes from a brilliant historic relic, into a living brilliance of our era. The colorized photograph of Audrey Hepburn transforms our thoughts of beauty. Her photo goes from an intriguing historic photo to one of a sexy starlet of today. Historic events move forward decades, or even a full century, by the addition of color carefully planned and applied by artists like Jordan Lloyd, Dana Keller, and Sanna Dullaway.

Read the full article here.

 

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