Want to get more exposure for your latest video creation beyond your own following on Twitter? Then the best way to do it is using Twitter Advertising. Twitter now has targeting options that you can use for promoted tweets that can help you get your video out to your ideal audience. Here’s how to configure yours to get maximum video visibility. Why would you pay to promote videos on Twitter? Beyond simply providing more exposure for your new video, promoted tweets that contain media are also more eye-catching and prominent than an unpaid post. Check out this result when we search under the hashtag “diy”: This is a simple tweet without media content:
This post shares a YouTube video:
It’s clear that adding media to a tweet can take up more space in a Twitter feed and more easily grab someone’s attention, allowing you to create a higher conversion rate with your potential customers.
Now, we will show you how to create a promoted tweet. We break it down into three easy steps:
1. Create the tweet you want to promote
Write a 140-character tweet that encourages people to watch your video. (The link to the video is included in the 140-character count, so make it short and sweet).
2. Set up your Promoted Tweets Campaign
Once you have decided what you want to post, it’s time to set up your campaign. To do this, go to your Twitter ads dashboard. You may need to start at the Start Advertising page. Next, you need to give your campaign a name, select your audience, select the tweet you want to promote, and set a budget for your campaign. For more details on this process, click here.
3. Measure the results
You should always be sure to analyze the results of a paid ad campaign to see if it was effective. You can measure your campaign results by using the analytics provided by Twitter or by visiting YouTube to see the source of traffic that the most views were coming from.
Have you tried promoting your tweets before? How did it go? Let us know in the comments section below.