How do you engage your online audience? Becky Stafansky of viewbix.com explains that video marketing should be at the front and center of your social media marketing.
…unlike offline marketing, everything on the Internet ultimately links to everything else. So, there’s no reason to treat your various online marketing strategies as separate elements. Employ that fabled “big picture” thinking here: find ways to engage leads in one medium and inspire them to investigate you through other mediums as well.
And how does this apply to video marketing? Basically, effective video marketing cannot be solely about making videos. That’s just one step in the process. After that, you should be looking into ways to tie them into your other online marketing efforts, such as you social media strategies.
Effective Marketing Using Social Media
1. Get a YouTube Channel
They’re free, they can be hotlinked or embedded directly on your website, and people can subscribe to you directly to see all your latest videos. Since YouTube supports direct integration with Facebook and Twitter, allowing visitors to immediately share your materials online. You can even cheat a little and “like” your own YouTube videos to instantly post them to your Facebook.
2. Keep it short and engaging
Generally speaking, you have less than ten seconds to engage a new viewer. You can’t wager on your viewers having the patience to stick with you through a preamble. You need to hit them over the head with a nice big WHAM moment as soon as they press ‘play’.
3. Don’t be afraid to use lots of links
Viewers should never wonder who you are or what your website is. You should have links to your main page at the top of the video description. You can even integrate pop-up messages within the video that help point them in the right direction, or just make a little joke on the side.
4. Make it interactive
There are a bunch of clickable video apps which can be embedded within your video, giving it interactive elements. Internet users are easily distracted and enticing them to click on things is a remarkably good way of holding their interest.
5. Vary your content
Don’t solely post videos of someone talking directly into the camera. On the Internet, a lack of variety is a kiss of death. Use animations. Hire a local comedian to do a routine for you. Create a “Choose Your Own Adventure” style series of YouTube games. Get creative, and keep people clicking!