video marketing

We Need Your Help!

Here at The Lion Project, we are on a mission to bridge the gap between the hundreds of non-profits who are  serving others, and the hundreds of business owners who are looking for a way to be a part of a sustainable solution for real change in their community.

And we need your help!

Is there a non-profit organization that you absolutely love and you think deserves recognition in the community? We are looking for non-profits in the community of the Denver-Metro area to reach out to to be a part of our unique business model.

Please share your favorite Denver non-profit in the comments below or email us at

We look forward to hearing from you!

So You Have a New Video: What’s Next?

Here at The Lion Project, we love creating high-quality, professional videos that communicate amazing stories. We are here to help you create that video, but how do you promote it once you have it? We will take you through the process of ensuring that your new video performs at its best.

Creating a video is a great achievement, but it’s just the start. If you really want to profit from the effort you have made, there’s lots more to do. After all, all the marketing stats show that online video is watched by millions daily and you definitely want a piece of that action. Here are some suggestions to help you make the most of your new video.

Four steps to make the most of your new video:

1. Distribute it widely

2. Share it on social media

3. Repurpose creatively

4. Create something new

Read on to discover how to make the most of your new video.



Create Twitter Ads to Promote Your Videos In Three Easy Steps

Want to get more exposure for your latest video creation beyond your own following on Twitter? Then the best way to do it is using Twitter Advertising. Twitter now has targeting options that you can use for promoted tweets that can help you get your video out to your ideal audience. Here’s how to configure yours to get maximum video visibility. Why would you pay to promote videos on Twitter? Beyond simply providing more exposure for your new video, promoted tweets that contain media are also more eye-catching and prominent than an unpaid post. Check out this result when we search under the hashtag “diy”: This is a simple tweet without media content:


This post shares a YouTube video:

Twitter-video-ads-2 (1)


It’s clear that adding media to a tweet can take up more space in a Twitter feed and more easily grab someone’s attention, allowing you to create a higher conversion rate with your potential customers.

Now, we will show you how to create a promoted tweet. We break it down into three easy steps:

1. Create the tweet you want to promote

Write a 140-character tweet that encourages people to watch your video. (The link to the video is included in the 140-character count, so make it short and sweet).

2. Set  up your Promoted Tweets Campaign

Once you have decided what you want to post, it’s time to set up your campaign. To do this, go to your Twitter ads dashboard. You may need to start at the Start Advertising page. Next, you need to give your campaign a name, select your audience, select the tweet you want to promote, and set a budget for your campaign. For more details on this process, click here.

3. Measure the results

You should always be sure to analyze the results of a paid ad campaign to see if it was effective. You can measure your campaign results by using the analytics provided by Twitter or by visiting YouTube to see the source of traffic that the most views were coming from.

Have you tried promoting your tweets before? How did it go? Let us know in the comments section below.

Using Effective Video Marketing As Part Of Your Social Media Strategy

How do you engage your online audience? Becky Stafansky of explains that video marketing should be at the front and center of your social media marketing.

…unlike offline marketing, everything on the Internet ultimately links to everything else. So, there’s no reason to treat your various online marketing strategies as separate elements. Employ that fabled “big picture” thinking here: find ways to engage leads in one medium and inspire them to investigate you through other mediums as well.

And how does this apply to video marketing? Basically, effective video marketing cannot be solely about making videos. That’s just one step in the process. After that, you should be looking into ways to tie them into your other online marketing efforts, such as you social media strategies.


Effective Marketing Using Social Media

1. Get a YouTube Channel

They’re free, they can be hotlinked or embedded directly on your website, and people can subscribe to you directly to see all your latest videos. Since YouTube supports direct integration with Facebook and Twitter, allowing visitors to immediately share your materials online. You can even cheat a little and “like” your own YouTube videos to instantly post them to your Facebook.

2. Keep it short and engaging

Generally speaking, you have less than ten seconds to engage a new viewer. You can’t wager on your viewers having the patience to stick with you through a preamble. You need to hit them over the head with a nice big WHAM moment as soon as they press ‘play’.

3. Don’t be afraid to use lots of links

Viewers should never wonder who you are or what your website is. You should have links to your main page at the top of the video description. You can even integrate pop-up messages within the video that help point them in the right direction, or just make a little joke on the side.

4. Make it interactive

There are a bunch of clickable video apps which can be embedded within your video, giving it interactive elements. Internet users are easily distracted and enticing them to click on things is a remarkably good way of holding their interest.

5. Vary your content

Don’t solely post videos of someone talking directly into the camera. On the Internet, a lack of variety is a kiss of death. Use animations. Hire a local comedian to do a routine for you. Create a “Choose Your Own Adventure” style series of YouTube games. Get creative, and keep people clicking!