Business

5 Ways Corporate Volunteering Changes the Office Feel on Mondays

With social media and the internet, the world of business has changed. We now find it valuable to associate with businesses who seem to be socially minded and have a sense of what it means to be involved in the Denver community. Businesses have been searching for opportunities to work with the best non-profit organizations in order to produce this kind of mindset. We have a good idea how these opportunities to volunteer affect the public’s perception of a business, but are less keen on how it actually affects the volunteers IN the business. I have created a list of 5 things that change the feel of the office, by volunteering.

1. It Get’s All Shook Up!

When you have been working in the same office together with the same people for a period of time, things begin to settle into a routine. You grab that morning coffee when you get in. You catch up on those emails for the first couple of hours. You check in with your coworkers on the status of projects… it’s the status quo. Your employees need to get out of that rut! The opportunity to get out of the office and work with coworkers in a completely different environment helps relieve some of that stagnation. Your employees will find themselves working with people in a way that they may not have had the opportunity do before. This helps alleviate a lot of that “same old” feeling in the office and can build camaraderie beyond just another thing to talk about at the water cooler.

2. Creativity Energy Increases

In conjunction with shaking up the work environment, employees will find they have opportunity to take on some new roles. They may discover they are actually pretty good at painting. Or maybe they will find out that they have a knack with a table saw. Solving new problems requires new creative thinking. Opportunities to do something that is not only new to them, but may be a little intimidating, can help your team develop new skills and reveal new capacity for leadership.

volunteering has significant impact on company culture

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3. Cooperative Communication Improves

In the newness of a volunteer environment and the mixing of roles, your employees will find they will need to communicate much more effectively to complete new tasks. Discovering what needs to be done, developing a strategy, delegating tasks, finding the right tools, even learning someone’s name from another department, are all ways volunteering develops great communication. They HAVE to communicate properly on service projects for a task to get done in a timely and efficient manner. After all, efficiency in the workplace is the fuel of success!

4. Networking Leads to… Leads

Growing a small business is contingent upon meeting new people and forging new relationships. When your employees work on a philanthropic project they will get to rub shoulders with other business owners and workers on a level field. The people they meet may become the business clients of the future and they may become their business clients as well. The opportunity to meet a variety of businesses and people in those businesses can be a very valuable tool for future growth and relationships. We often find that after a service project, people will walk in the door with an unexpected customer lead on Monday morning.

5. Sense of Purpose Expands

It is easy to get lost in the drone of the work environment and forget why your employees are there doing what they are doing. Getting out into our Denver community and making a true and deep impact on other people’s lives with your company brings purpose to the work they do at the office. They get to see some of the fruits of their labor being put to use in a very tangible way. Giving a sense of purpose in the office is perhaps one of the most important elements volunteering can produce.

Corporate volunteering has a whole host of benefits on a personal level as well. Like reducing stress, making a difference, building confidence, and learning new skills. Being a volunteer can be one of the most rewarding things you and your business can be a part of.

If you are looking for a great opportunity to volunteer or get your business involved with social projects, get in touch with us. The Lion Project helps connect businesses with at least 4 non-profits per year to produce impactful service projects for each. We would love to be your next community partner!

– by Jeff Rood, Development Manager at The Lion Project

 

Improve Your Culture by Giving Back

Hear from some of our business partners on how volunteering is affecting their business:

Testimonials from Lion Project on Vimeo.

Could Giving Back Make Your Company Soar?

This week, the one airline brand is ripping across headlines, and not the way their PR firm would hope. Video of a passenger being dragged off a United Airlines flight has gone viral provoking anger and a nosedive in stock value.

Now, if I asked you which company you’d be excited about working for, United Airlines or Denver’s love-boat-by-sky, Southwest Airlines, who would you choose?

Duh.

And the next time you find yourself on an over-booked flight, which airline do you hope you’ve purchased from?

Again, it’s obvious.

Not to get too deep into that situation, but maybe it’s situations like this, maybe it’s the fun flight attendant jokes or the lovely hearts depicted all over their planes, but there’s a reason more and more American’s are booking with Southwest over United.

Because branding matters.

The internal culture of a company and its interaction with customers – it’s brand – are vital parts of the decision making process whether as professionals seeking opportunity or customers seeking solutions. Because buying decisions are often self-defining ones, creating a great brand is vital for every business.

The question then becomes, how do you practically create a brand people want?

Well, let’s start with not choosing a random paying customer to rip out of their seat and drag them in front of hundreds of fellow, smart-phone-enabled patrons, but you knew that already. Beyond that, there is one very powerful driver in today’s marketplace.

It has several variants – corporate social responsibility, corporate philanthropy, socially conscious branding, corporate citizenship – but the marketplace wants a more than a useable product.

Consumers and professionals alike are seeking to align themselves with brands that give back.

This has driven an increase in investment in cause marketing. Cause marketing is the cooperative efforts of a for-profit business and a non-profit organization for mutual benefit.

How Cause Marketing Can Help Your Business infographic

Infographic courtesy of Jacqueline Wolven

This is more than simply writing a check and slapping a logo on someone else’s website. Companies embracing the market’s social responsibility demands are finding ways to leverage their time, resources, and skills to further the work of cause organizations while capturing it to make sure customers know how much they value the community they work in.  The impact is real and the marketing content powerful.

 

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The benefits of cause marketing can’t be ignored.

1. New Audience Exposure & Credibility

It’s almost like a word of mouth endorsement. When your organization is seen in the community working with a trusted organization, you have a near instant connection with that organization’s stakeholders. They already appreciate you because they know you’ve helped a “friend” of theirs – their beloved non-profit.

2. Happy Employees, Happy Life

Studies show that companies with a firm commitment to community involvement and volunteerism have more engaged employees and are more able to recruit talented applicants – especially millennials. This kind of engaged employee leads to greater productivity and company loyalty, making staff turnover and team conflict ancient memories.

Employee Engagement and Consumer Loyalty Infographic

3. Pursuing Public Value Has A Long-Term Return

Getting involved means your company is actively working to create a safer, healthier, and more productive city around you. When you neighbors – who have the same dreams of success – thrive, it lifts up every industry from education to commerce. Whether you’re a salon or contractor or investor, a vibrant economy around you leads to more opportunity, not less.

4. Doing Good is… Great

It’s simple and we all know it: doing good, helping others, focusing on the long-term impact, is a really good thing we need to do more of. It’s like a hot coffee on Monday morning, or spring trees in full bloom, or the Denver Broncos in the playoffs. It’s just right, true, and good. Seriously though, making a difference for someone else is worth the small sacrifices. When a business makes the decision to be involved, they’re usually able to produce social benefits far surpassing that of a single donor.

By participating in something like this, you’re connecting with people who share your values while you and your staff get to contribute to something larger than the day-to-day. It’s a win for you and a win for all of us.

To learn more about how you can get your business involved in the community and benefit from cause marketing, reach out to us. We love connecting groups to our non-profits and we love seeing brands climb the revenue rankings like Southwest.

 

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