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How to Effectively Market Your Non-Profit (for Little to No Money)

Here at The Lion Project, we know how difficult it can be to for non-profits to market themselves. But just like any other business, marketing is absolutely crucial for your non-profit to grow and raise support. We know that the marketing budget at your non-profit may be extremely slim or even non-existent, so we have created a list of inexpensive ways to grow your client base, amount of donors, and volunteer network so that your non-profit can continue to do what it does best: help others and improve the community.

 

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First, it is important to build relationships with your current supporters. We all know that it’s never a great idea to ask someone for money the first time you meet them, besides, there are plenty of other ways for them to support your organization than having to ask them for money. Ask them to get involved with your organization by volunteering or donating their skills or time in another way. Allowing them to invest some time in your organization can go a long way, especially through word-of-mouth marketing (aka, when they share your organization with their friends).

Use some of the best free marketing out there: social media. Set up a Facebook page and share updates and photos of your amazing organization and the latest happenings. Use a Twitter account to keep your supporters in the loop with 140-character news bites. Other notable social media tools include Instagram, LinkedIn, and Pinterest. Most importantly, it is important to engage your supporters at their level and share things that interest them and provide value.

Add blog posts to your website weekly, or even daily. You can write about upcoming events, interesting stories from or about your clients, and anything else that your supporters might find interesting or valuable. We have found that posting at least once a week during the hour of 8:00am or 8:00pm (when the most people are online) will allow your organization to gain some much-needed traction in the world wide web. If you are familiar with SEO (search-engine optimization), be sure to include relevant tags and important keywords that will allow others to find you more easily on the web.

Being primarily a video-production organization, we can easily (and confidently) say that videos are an amazingly effective way to market your business. Videos are able to tell a compelling story of emotion in ways that words or pictures cannot. Elicit the help of a professional video production company – you can always ask them to donate their services – and share the heart of your organization, an instructional video, or an event that you may have hosted recently. In our video-saturated culture, it is important to invest in a video production company that can produce high-quality material to set you apart from the crowd and allow your story to be heard.

 

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Attend trade shows, networking events, or conferences that align with your organization’s values. This is a great way to connect with other like-minded organizations and individuals and gather contact information. Be sure to bring a stack of business cards and make it a point to hand out as many as you can. Who knows? Some of these new contacts could turn into great partnering organizations or even become some of your biggest donors.

Any of these marketing techniques alone can produce some results, but these methods do not stand well alone. In order to market your organization most effectively, it is important that you use these techniques in tandem with one other in order to reach a wider audience. If you utilize these methods, your organization will soon be well on its way to expanding its reach and gaining new supporters.

How do you market your non-profit? Let us know in the comments below.

So You Have a New Video: What’s Next?

Here at The Lion Project, we love creating high-quality, professional videos that communicate amazing stories. We are here to help you create that video, but how do you promote it once you have it? We will take you through the process of ensuring that your new video performs at its best.

Creating a video is a great achievement, but it’s just the start. If you really want to profit from the effort you have made, there’s lots more to do. After all, all the marketing stats show that online video is watched by millions daily and you definitely want a piece of that action. Here are some suggestions to help you make the most of your new video.

Four steps to make the most of your new video:

1. Distribute it widely

2. Share it on social media

3. Repurpose creatively

4. Create something new

Read on to discover how to make the most of your new video.

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Create Twitter Ads to Promote Your Videos In Three Easy Steps

Want to get more exposure for your latest video creation beyond your own following on Twitter? Then the best way to do it is using Twitter Advertising. Twitter now has targeting options that you can use for promoted tweets that can help you get your video out to your ideal audience. Here’s how to configure yours to get maximum video visibility. Why would you pay to promote videos on Twitter? Beyond simply providing more exposure for your new video, promoted tweets that contain media are also more eye-catching and prominent than an unpaid post. Check out this result when we search under the hashtag “diy”: This is a simple tweet without media content:

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This post shares a YouTube video:

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It’s clear that adding media to a tweet can take up more space in a Twitter feed and more easily grab someone’s attention, allowing you to create a higher conversion rate with your potential customers.

Now, we will show you how to create a promoted tweet. We break it down into three easy steps:

1. Create the tweet you want to promote

Write a 140-character tweet that encourages people to watch your video. (The link to the video is included in the 140-character count, so make it short and sweet).

2. Set  up your Promoted Tweets Campaign

Once you have decided what you want to post, it’s time to set up your campaign. To do this, go to your Twitter ads dashboard. You may need to start at the Start Advertising page. Next, you need to give your campaign a name, select your audience, select the tweet you want to promote, and set a budget for your campaign. For more details on this process, click here.

3. Measure the results

You should always be sure to analyze the results of a paid ad campaign to see if it was effective. You can measure your campaign results by using the analytics provided by Twitter or by visiting YouTube to see the source of traffic that the most views were coming from.

Have you tried promoting your tweets before? How did it go? Let us know in the comments section below.

Using Effective Video Marketing As Part Of Your Social Media Strategy

How do you engage your online audience? Becky Stafansky of viewbix.com explains that video marketing should be at the front and center of your social media marketing.

…unlike offline marketing, everything on the Internet ultimately links to everything else. So, there’s no reason to treat your various online marketing strategies as separate elements. Employ that fabled “big picture” thinking here: find ways to engage leads in one medium and inspire them to investigate you through other mediums as well.

And how does this apply to video marketing? Basically, effective video marketing cannot be solely about making videos. That’s just one step in the process. After that, you should be looking into ways to tie them into your other online marketing efforts, such as you social media strategies.

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Effective Marketing Using Social Media

1. Get a YouTube Channel

They’re free, they can be hotlinked or embedded directly on your website, and people can subscribe to you directly to see all your latest videos. Since YouTube supports direct integration with Facebook and Twitter, allowing visitors to immediately share your materials online. You can even cheat a little and “like” your own YouTube videos to instantly post them to your Facebook.

2. Keep it short and engaging

Generally speaking, you have less than ten seconds to engage a new viewer. You can’t wager on your viewers having the patience to stick with you through a preamble. You need to hit them over the head with a nice big WHAM moment as soon as they press ‘play’.

3. Don’t be afraid to use lots of links

Viewers should never wonder who you are or what your website is. You should have links to your main page at the top of the video description. You can even integrate pop-up messages within the video that help point them in the right direction, or just make a little joke on the side.

4. Make it interactive

There are a bunch of clickable video apps which can be embedded within your video, giving it interactive elements. Internet users are easily distracted and enticing them to click on things is a remarkably good way of holding their interest.

5. Vary your content

Don’t solely post videos of someone talking directly into the camera. On the Internet, a lack of variety is a kiss of death. Use animations. Hire a local comedian to do a routine for you. Create a “Choose Your Own Adventure” style series of YouTube games. Get creative, and keep people clicking!

Realistically Colorized Historical Photos Make the Past Seem Incredibly Alive (Repost)

The staff at The Lion Project came across this article and thought it was worth a share:

A new artistic trend has broken out around the world which changes our perception of history dramatically. Colorizing historic photographs from the late 1800′s and early 1900′s changes their appearance from something historic and different, into a scene from today. The colorful image of Albert Einstein sitting beside the water gives us an entire new perspective on the genius. He goes from a brilliant historic relic, into a living brilliance of our era. The colorized photograph of Audrey Hepburn transforms our thoughts of beauty. Her photo goes from an intriguing historic photo to one of a sexy starlet of today. Historic events move forward decades, or even a full century, by the addition of color carefully planned and applied by artists like Jordan Lloyd, Dana Keller, and Sanna Dullaway.

Read the full article here.

 

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Blacklisted // Telling Stories Through Dance

Here at The Lion Project, we’re all about telling stories. And not only any stories, but powerful, meaningful and beautiful stories.

We were recently contacted by a collaborative dance group who also specializes in story telling! After collecting first-hand testimonies of the struggles of various marginalized groups in the Denver-metro area, directors Cecelia Jones and Katie Swenson set out to tell these stories through the art of dance. They’re truly living out the LP mission of being a voice for the silent heroes. They explain the mission of the Blacklisted collaboration with the following:

“Sometimes victory hides in the shadows of our toughest experiences. This causes us to reach out to one another, while offering compassion and support to aid in the process of coping. When the time comes, we bring this all together in order to build something useful and brilliant for our futures. This performance champions these individual phases by leveraging the common threads of human endeavor, emotional experience, self-discovery and human connectivity.”

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If you will be in Denver the weekend of May 17th, we highly recommend that you attend what we expect to be a spectacular demonstration of love, emotion and story. The show will take place at 119 Park Ave. West on May 17th and 18th at 8pm. Tickets are only $20 and can be purchased at brownpapertickets.com. You can also learn more by emailing blacklisted.dance@gmail.com or visiting the Blacklisted Facebook page.

We’re greatly looking forward to the performance and we hope to see you there!

Sox Place // Creative Solutions for Sustainability

Sox Place is a non-profit that is near and dear to our heart! We’ve filmed a short documentary and built a new website for them in order that they can continue to reach out to the homeless and at-risk youth in the Denver area. It’s been such a fun story to tell!

Sox Place creates sustainable change by providing employment, one-on-one mentorship and job training opportunities for homeless and at-risk youth. These skills are invaluable to breaking the ruthless cycle of homelessness. The building also functions as a drop-in center for struggling youth to gain food, clothing, shelter, meaningful relationships and more. The program is fully funded by a hand screen printing business that is rapidly growing. 

If you (or a friend) are looking for a reliable and cool printing company with a good cause, contact Sox Place (information below) to place an order and get involved in the life-changing work they’re doing here in Denver!

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Benten Woodring // benten@soxplace.com // 719.334.9048
Visit Sox Place on Facebook!